We connect
We transfer
Hogeschool Rotterdam - Design Challenge 5B
WeTransfer, a multiproduct company, is primarily known for its file transfer service of the same name. However, WeTransfer offers additional programs, namely Collect, Paste, Paper, and WePresent. All these programs support various aspects of the design process for creative professionals. WeTransfer creates spacious and user-friendly tools. To further support creative professionals, WeTransfer has asked us to conceive a new supporting tool. The design question is: “What is the next opportunity for WeTransfer to support creatives in their work with clients through a creative productivity product?”
The question we tackled is: “How can we encourage visually-oriented creative professionals and their clients to give and receive structured feedback?”
The requirements that WeTransfer has set in advance are:
-
The tool must be standalone but also able to integrate with other WeTransfer products.
-
The product should be usable regularly rather than occasionally.
-
The current reality of distributed work must be taken into account.
Own guidelines
Time-saving
-
The solution must allow the creative professional to request and receive verbal feedback on specific points in context.
-
The solution is time and location independent.
Customisation
-
The solution must provide enough flexibility for the creative professional to use the tool in a way that suits them best.
Regularity
-
The solution encourages giving and receiving feedback regularly.
The desired situation
In an ideal world, there is no miscommunication between the creative professional and their client. In this scenario, the creative professional receives complete, focused feedback from the client, eliminating the need to redo parts of the process and allowing for efficient use of time. The client has insight into the process, and the creative professional understands the client's expectations. There will be no frustrations between the creative professional and the client, allowing the creative professional to perform at their best. This is the goal WeTransfer envisions, and we aim to achieve it.
