The billboards placed in the city will be displayed through a video that plays automatically. Then, the screen will show the temperature in the city, and the user can activate the UV camera by pressing 'start'. At the end, the user can obtain useful information by scanning a QR code, which will provide tips and additional information about sun intensity.

Essentially, the images on the screen go through three phases:
1. Capturing attention
2. Raising awareness
3. Obtaining information

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Decoration of Billboards
From previous projects by Clear Channel, it has been proven that eye-catching decorations attract people. For this reason, we have come up with the idea of using a large sunscreen bottle to grab attention. This can be done in collaboration with other companies, but even a nameless bottle with a sun logo can work wonders.